Social media and digital marketing for revenue growth

How I become and expert in social media and digital marketing growth through video marketing for businesses

Social media and digital marketing is a great top of funnel sales tool, and with my decades of experience in video production for businesses, I knew I could leverage these platforms and my skill set for explosive growth. While social media and digital marketing take time to grow, if you invest in these platforms they pay dividends in the long run. By combining my social media and digital marketing skills with my background in video production for businesses I was able to achieve some amazing results

Results from combining social media and digital marketing with video production for businesses:

By combining these disciplines, I was able to:

• Grow my following to over 10k followers on Instagram and TikTok from zero in under a year

• Expand my leads funnel and increase conversions

• Leverage winning techniques from other marketing efforts to efficiently scale social 

• Reach, convert and retain new audiences

The Problem

I knew that social media could help my business achieve exponential growth in a way that few other platforms could offer. While social media platforms are sexy, achieving growth is not easy. They require advanced techniques in video production for businesses to build and entertain an audience, which historically takes a lot of time and money. Given my skill set, I knew I could achieve this growth quicker and more efficiently than everyone else. I decided to focus on building my social media presence because:

• Given my experience in video production for businesses, I knew I could create high quality content much faster and efficiently than my competition

• I knew how to fit social media into my content marketing strategy and holistically scale it effectively 

• I knew I could build a retainable audience that I could retarget

• I could leverage my video production skills for businesses and experience with social media platforms to tell my brand story

The solution

To really grow my social media and digital marketing efforts, I recognized that my customers had a problem of wanting to know where to eat but did not have a trusted source to tell them where and why they should eat there. I wanted to solve their problems by adding value to their social feed by creating accounts that they could reference when they got hungry, which would lead to them following me and then converting them into customers. Using my skills in video production for businesses, social media and digital marketing, I decided to:

1. Launch a content series called Origin Stories to provide valuable content to people interested in food and history

2. Build audiences in areas where we offered products so I could target them with additional offers

3. Leverage the data gathered from social to further engage my audience through other sales channels, such as email marketing, OOH, AI, and more